Why and what should I research about the company before an interview?

There’s nothing worse than showing up clueless for an Interview. A smart candidate knows the importance of researching the company before appearing for the hiring process.

research about company before interview

The internet can provide you any kind of information that you are looking for. So it is expected from you to have done some research about the company that you are interviewing for.    

What are the benefits of this research?

  • The greatest advantage is that you can decide whether you really want to join the company.
  • You come to know about the skills and qualifications, the company is looking for. So you can prepare yourself for the position. When given an opportunity, you can demonstrate these skills.
  • When asked the popular question: "What do you know about this organization?", having researched well, you will be well prepared.
  • It will also help you in answering the "Tell me about yourself" question. Introduce yourself in a way that fits their requirements. Read more about this here.
  • You will sound confident in the interview if you have a good knowledge and understanding of the company.
  • It also conveys your desire to be a part of the company, thus improving your chances of getting hired.
why research the company before interview

What should you know about the company?

  • When was the company established?
  • Area of operation, i.e. the products or services that it offers.
  • The number of employees working in the company.
  • Work culture.
  • Important clients of the company (if it is a service company).
  • It’s competitors in the market.
  • The long-term and short-term goals of the company.
  • About Human Resources.
  • Learning or training facilities provided.
  • Firing rate of the company.
  • The reputation of the company in the market.
  • The locations where it operates.
  • Also, try to find out what value working with the company will provide to your career.
  • Chances of your growth as an employee.
  • Are its employees satisfied with their job?

Where to start the research?

You can start with:
  • Company’s website
  • Glassdoor
  • Google
  • LinkedIn
  • Company’s blog
  • Press releases
  • Social Networks: Facebook, Twitter, etc.
Did you find this article helpful?

Comment below and tell us about any interesting fact that you found out about any company.

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